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   We hope you are coming from http://www.countrymusicplanet.com/breakingtheice. If you came from anywhere else, what's said here will not make as much since to you as it will if you have already read what is at http://www.countrymusicplanet.com/breakingtheice.

   At the site we send you to where you can upload 3 songs for free for the DJs to download, there will be plenty of information & tools for you to use to promote your own music. If you do not have the skills or the time to do your own promotion, we will create a special plan tailor made for you where we will promote your music to the stations. The cost of us doing this for you depends on a variety of things, so, therefore, we must talk with you before embarking on this. Call us at 610-518-1122.

Why You Have To “Promote” Your Music To Radio

   Now that you have taken the time to write, record and make a great record, you must put together a viable “plan of action” with respect to obtaining airplay if you hope to have any reasonable chance of success. One of the most misunderstood facts of marketing a record is how and why you must promote it to radio. Sending your release to radio, and actually getting airplay are two separate things. The most common misunderstanding of artists releasing music to radio is that they believe that if you send it to radio, and if everyone starts playing it, then it's a hit. And if they don’t start playing it, then it’s no good. This is not how radio works.

It is important to understand that radio is not going to play your music NO MATTER HOW GOOD IT IS unless you MARKET IT TO THEM.

Who Will Create And Execute Your Radio Campaign

The three biggest factors for you to consider are:

1. The budget / resources available for radio promotion

2. The amount of time you have to dedicate to your radio promotions campaign

3. The end goal of your radio promotions campaign. What are you intending to do with these “radio results” to impact the rest of your “overall” music campaign / career? This is where you can really see the return on investment from your radio promotions efforts and results. Call 610-518-1122 if you are serious.

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